The COVID-19 pandemic reshaped the world of work, like never before—accelerating remote work, disrupting traditional employment, and forcing millions to seek alternative income sources. As businesses shut down and layoffs surged, many turned to freelance, on-demand, and contract-based roles. This shift not only highlighted the flexibility of gig work but also fueled the rapid expansion of the gig economy, redefining how and where people earn a living.
There have been key transformations in the Gig Economy that are not negligible and that drove rapid growth and accelerated this economy;s expansion. In fact, in 2025, about 1.7 million people in the UK—nearly one in six working-age adults—are expected to be doing gig work in some form. That’s a significant jump from 2019, when gig workers made up just 10% of the UK’s workforce—rising to 17% by 2025.
But why? There are many reasons that workers are now shifting to freelance work.
Flexibility and Autonomy:
As mentioned earlier, Covid and the rise of remote work has influenced this shift and drove the need for flexibility and autonomy in working conditions that work around one’s personal obligations rather than the opposite.
Technological Advancements
The proliferation of digital platforms and mobile apps has made it easier than ever to find and perform gig work.
Similar to GenadePro’s mission, the platform was created to serve as a one-stop solution that quickly connects clients with service providers—while empowering workers to set their own terms and work on their own schedule
Business Demand for Flexible labor
Companies benefit from hiring gig workers to reduce costs associated with full-time employees, such as benefits and office space. This demand has further fueled the growth of the gig economy